State of the Co-ops ’08
How data segmentation may prove vital for the preservation of the cooperative database
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Joe Keenan
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Experian has put much effort into multichannel response analysis by using matchbacks to help catalogers allocate orders to the channel that actually drove the response. “Customers are evolving,” Hopkins says. “They’re starting to look at the channels that are going to be most appropriate to the consumer.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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