How Data-mining Can Help Drive Personalized E-mail

Mining for Relevance

The ultimate goal for one-to-one marketing is to develop and nurture customer loyalty by adding relevance to your e-mail communications, that is, by presenting customers with the right offers, at the right time and for the right reasons. To do that, you must uncover the logical customer segments for personalization. This means that some data mining into your housefile is in order.