How Data-mining Can Help Drive Personalized E-mail

By now you may be asking: “Aren’t there some privacy concerns with this approach?” Indeed, there are some. But more and more customers are accepting e-mail as a viable and reliable communications vehicle from trusted brands, so your properly executed and personalized e-mail campaigns should not raise an inordinate amount of recipient concern. After all, e-mail already is being used by many merchants for one-to-one customer communications about everyday transactions such as order acknowledgements and shipment notifications. The scope of the opportunity to personalize your promotional efforts should continue to grow as the number of new and existing customers who give you their e-mail addresses increases in time.