How Data-mining Can Help Drive Personalized E-mail

Other ideas for personalized e-mail promotions: Before mailing a catalog, send an e-mail to alert customers that their new editions will arrive soon. Or send e-mails after your mailing to steer customers’ attention to specific offers you think they might like.

Through integrated campaigns of this type, your tried-and-true, product-driven catalog offers would be propelled by e-mail messages that identify with customers on an individual level.