How Data-mining Can Help Drive Personalized E-mail

E-mail, however, provides a good vehicle for delivering — at relatively low cost — targeted, customer-centric, promotional messages to subscribers and opt-in customers. Previously, versioned messaging entailed simply plugging each recipient’s name into the body copy of an e-mail. But through the use of today’s automated e-mail-deployment systems, your messages can be varied to reflect the specific interests of your various recipients.