How Data-mining Can Help Drive Personalized E-mail

Personalization is only the tip of the iceberg. There are limitless opportunities to gain customer insight through the data-mining process. With the appropriate resources in place, you can:
- refine your customer list segmentation;
- analyze campaign performance;
- measure customer lifetime value;
- track retention/defection rates;
- manage customer contacts; and
- conduct product-affinity and market-basket analyses.