How Crutchfield Does In-House Testing

With everything in place, testing can begin. The stakeholders in the test (i.e., Crutchfield executives watching from another room) all see the same thing at the same time, Miller said. The goal is to find those “a-ha moments,” where Crutchfield can learn from the actions of the test subjects — the homepage doesn't provide for easy navigation to a particular product, for example.