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Joe Keenan
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The equipment Crutchfield uses for its testing is minimal and rather inexpensive (Miller estimated that the total cost is around $2,500). It includes a web cam, microphone, basic computer, TechSmith morae usability software and an A/V cart. One Crutchfield employee serves as the greeter and facilitator of the test. The paperwork Crutchfield puts together for any given test includes recruiting forms/letters, consent forms, intro scripts for test facilitators and thank-you cards sent to test subjects.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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