Cut Costs and Keep Creative

Following past postage increases and the most recent one, a number of catalogers have found slim-jim sale and clearance editions a viable alternative to books that previously mailed at full size. Slim jims enable them to put the net savings toward funding the additional postage for their standard-sized books. Slim jims also work well for niche books that emphasize one merchandise category pulled from the main catalog. These get mailed to a select group of customers.