Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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So, first consider consumer reaction to the size change. Format changes often result in reduced response rates. Will your customers and prospects still recognize you? Will they stop to open the tabs that hold the catalog shut (and cost you an extra 3 cents per piece)? Would your photos have to be so reduced in size that people can’t shop from them?
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