Cut Costs and Keep Creative

Change Formats Wisely
Jumping to a dramatically smaller format, such as going from a 83⁄4 inches by 107⁄8 inches trim to a slim jim (tall and narrow format ranging in size up to 61⁄8 inches by 111⁄2 inches) can be a nightmare for your catalog’s branding and product presentation. There is a pre-existing perception that slim jims are downscale. This format provides a different visual landscape than a standard format (approximating a square when open), affording a much smaller space to present products.