Cut Costs and Keep Creative

If your catalog weighs more than 3.3 ounces, a goal would be to redirect the per-piece catalog weight back down [or at least closer] to 3.3 ounces. Drop to a lower basis weight, or print on a higher bulk paper option. One way to offset the less substantial feel of a lower basis weight is to print the catalog’s interior pages on the reduced weight and apply a heavier outer wrap. In addition, eliminating the bind-in order form and preparing it within the catalog can shave weight from your mailing.