Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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There are several ways to cut paper costs without a significant drop in quality. One option is to consider imported (European or Asian) papers. These papers do have to clear U.S. customs, so that means crucial planning and timing. Also, the foreign paper market is impacted by the strength of the dollar. Another option is to work with a paper merchant on your particular needs; this especially is helpful in tight markets.
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Dawn Flook
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