Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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Right Paper, Right Price
Last year not only brought some of the largest postage increases, it also saw dramatic changes in the paper market. Paper is very tight right now, and everyone is feeling similar pressure to cut costs. The winners in the paper game will be those who do the dirty work of finding the best possible paper for the best price — sooner rather than later. Since postage is likely to increase again soon, making smart paper decisions now will pay off down the road.
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Dawn Flook
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