Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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When evaluating complexity vs. value, static mailings (mass market without VDP) typically yield a 5 percent return, while VDP mailings can yield 20 percent or more. The costs associated with VDP are higher, however, so look at your cost per return both with and without VDP. And be ready to commit, because VDP is a continual process that must be constantly adapted based on results.
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Dawn Flook
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