Cut Costs and Keep Creative

Discover VDP
Profoundly different from personalizing an intro letter or putting messaging under an address line, variable data printing (VDP) is the process of varying text, graphics and photos on each printed impression based on relevant customer information drawn from a database. A powerful one-to-one marketing tool, VDP is emerging as a unique way to tailor the shopping experience to each specific customer, and rising response rates are proving that it’s very effective.