Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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With digital technologies largely handling page composition today, the labor-intensive, cost-heavy aspect of prepress predominantly lies in the digital retouching of photographs, such as creating clipping paths, silhouettes and shadows around product shots. If your catalog requires this work (as most do), it can be an excellent place to save a little money in your budget.
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