Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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Co-Mailing’s a No-Brainer
Virtually all printers offer some kind of co-mailing opportunities, which involve combining your catalog with other catalogs in either online or offline bindery to get lower postage rates. Co-mailing also allows for deeper penetration into the mail system, with which comes the added benefit of better deliverability. In the end, co-mailing can save an impressive 4 cents or 5 cents per book without forcing you to make any changes in design, size, paper or circulation.
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Dawn Flook
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