Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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For example, don’t hesitate to incorporate add-a-name, in which you add names to carrier routes that fall short of the 10-per-carrier-route requirement. Increase the number of deliverable addresses in your housefile by running it through the National Change of Address (NCOA) database. Learn about the new flats sequencing system, the automatic high-speed feeders and sorters being implemented by the USPS. Keep your list clean and compliant so it’ll sort for maximum efficiency.
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Dawn Flook
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