Cut Costs and Keep Creative

So if you decide to cut either or both of these, test the current page catalog against a reduced page version. Try weaving promotions and copy into the catalog that drive shoppers to your Web site to see your entire assortment.

Cut Postage, Not Circ
There’s no magic wand to help solve all of today’s budgetary issues. So, let your vendors become your catalog’s fairy godmothers of sorts. If you want to mail smarter but not less, then seek help from your printer, list manager and co-op database providers. Even the USPS itself will be happy to consult with you to make sure your pieces comply to yield the maximum postal discounts.