Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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The density of your pages is very recognizable to the consumer. So if you reduce your page count and try to cram more items onto the remaining pages, customers probably will react negatively. Likewise, cutting merchandise can sabotage your book’s revenue. Cutting pages and products is like shrinking the size of your physical store, which only means less revenue.
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