Cut Costs and Keep Creative

There’s a downside to any format change, however, in the form of increased creative costs. Revising and resizing means pages need to be redesigned, copy must be cut, and digital mechanicals have to be revised. In some cases, you’ll have to take format-appropriate photography.

Cut Pages Meticulously
The ratio of products to pages is critically important to a catalog’s financial success. But the fit has to be perfect, and you may not be able to force all your products into a smaller book while effectively maintaining your selling space.