Cut Costs and Keep Creative

A less dramatic format change is to adjust your catalog’s trim size. With co-mailing becoming more of a solution for catalogs, there has been a shift to a standardized size of 8 inches by 10 inches (down from 83⁄8 inches by 101⁄2 inches, a short cutoff size that shifted years ago from the long cutoff size of 83⁄8 inches by 107⁄8 inches). This move can save dollars by using less paper, which results in your catalog weighing less and costing you less in postage. At the same time, it opens the door for co-mailing savings. Best of all, the size difference usually isn’t noticeable.