Cut Costs and Keep Creative
How creative and inexpensive catalogs can live happily ever after with postal reform
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Dawn Flook
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If the lure of approximately 35 percent in postage savings (when mailed at the 5-digit, enhanced presort rate) compels you to make this switch, beware. By mid-2008, the postage loophole, which enables catalogs that conform to the slim-jim size to gain substantial postage savings, may be closing. So if you change formats, your savings may only be for the short term.
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Dawn Flook
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