How to Create and Use an Attrition Model

Using statistical segmentation to reduce attrition likely will implement a different, and often more complex, contact strategy than before. While it may make fewer overall contacts, the more frequent, more tailored contacts require more work to produce on an individual basis. Fortunately, companies tend to underestimate the amount of money spent on re-contacting unprofitable customers, so overall cost increases aren’t always necessary to implement a new strategy.