How to Create a Powerful and Unified Multichannel Message

3. Try for unity within your messaging. “Leverage your branding across all sales media to create a unity of message, and to help customers feel comfortable shopping from you in alternate venues.” Worthington-Levy offered Pottery Barn as a good example. “They sometimes set up their store windows to match their most recent catalog covers.” That jogs customers’ memories and helps the company unify the message across channels. “Through multiple channels that are visually and verbally linked together, customers visit all channels more often, and purchases increase,” she noted.