Legal Matters: Keep It in Your Domain

For example, an Internet shopper might mistakenly type “jcpeney.com” in the location bar of a Web browser instead of “jcpenney.com.” Upon arriving at the site located at “jcpeney.com,” the user automatically may be redirected to the correct Web site. In the process, however, the cybersquatter collects a referral fee from the bona fide merchant based upon the clickthrough.