How to Convey a Consistent Message Across All Channels

3. Third-party marketing messages: These can take many forms:

• Is DailyCandy featuring one of your products? Highlight it on your homepage. Send a follow-up email to your buyer file a few days later sharing the feature.
• Is your PR firm pushing a story? Organize relevant merchandise under a section or tab on your website as soon as the story gets picked up.

4. Social marketing events: Are you sponsoring, say, a breast cancer walk? Consider doing a cover wrap or ink-jet message in the “trade area” of the walk. Send an email to your housefile to encourage participation, perhaps offering a discount to participants or donors.