How to Convey a Consistent Message Across All Channels

1. Logistics and operations events of relevance:

• Warehouse inventory — you don’t want to market aggressively right before this event unless your customers’ orders don't ship in a timely fashion.
• Store inventory — use post-inventory messaging to drive traffic to the store to move overstock merchandise.

2. Catalog in-home window: Test pre- and post-in-home messaging to your email file to determine optimal contact strategies.