How to Convey a Consistent Message Across All Channels

That's not a great impression to give first-time buyers from the partner content site, many of whom furiously called the retailer to redeem the better general offer than the “very special offer.” (Let’s ignore for now the lost measurability of that not-inexpensive email test.)

Avoid the Pitfalls of Missed Communication
This kind of snafu can happen to anyone who doesn’t have an integrated marketing calendar, resulting in a siloed marketing organization. And while the short-term costs can be painful enough, the longer-term costs of customer loyalty and good will can be even heftier.