How to Convey a Consistent Message Across All Channels

Recently, a multichannel business my company is familiar with partnered with a content site to deliver a message to its customers: a dollar-off promotion that amounted to about a 13 percent savings. The blast had a nice conversion, and things were going fine until …

Sales on the company’s website were down for the quarter, and in an effort to boost sales, a directive was given to issue a 20 percent off promotion sitewide. That’s right, not just to the house email list, but as a huge message on its homepage. And no one checked with the marketing manager before it was deployed.