Playing by the Rules

In e-mail marketing, you can cut complaints, boost response and comply with the law if you:
1. Clearly mark your message as an advertisement.
2. Clearly identify your own company as the sender.
3. Send your message only to targeted lists of consumers who match your customer profile.
4. Provide a simple way for consumers to opt out of receiving further messages.
5.Suppress the list against your own do-not-mail list, The Direct Marketing Association’sE-mail Preference Service (e-MPS) and any other applicable global opt-out lists.
6. Are willing to respond to customer concerns and engage in an open dialogue.