Develop Responsible E-mail Campaigns

Take-away tips:

- Only e-mail those who’ve requested your messages.

- Never use deceptive subject lines.

- Include clear opt-out provisions.

- Never fake e-mail headers.

- Include your postal address.

- And sleep a little sounder at night, knowing that while Can Spam won’t reduce spam in your own inbox, it does lessen the legal risk to your company.