How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

As The Direct Marketing Association notes in its white paper on the Can Spam Act: “These requirements on commercial e-mail [do] not apply to ‘transactional or relationship’ e-mail messages, such as e-mails about account balances, memberships, subscriptions or other ongoing commercial relationships that are not primarily solicitations.” (To get a copy of the white paper, see “For More Info,” below.)