How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

- an indication the message is an advertisement (as yet, there’s no requirement to use the word “Adv” or some derivative of it, although there may be in the future). For recipients who’ve opted in to get your e-mails, you need not denote the messages are commercial in nature.

The Act also requires compliance with certain marketing practices aimed at wireless e-mail accounts. And Congress has mandated that the Federal Trade Commission study the implications of a do-not-e-mail registry similar to the Do-Not-Call Registry.