How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

While the legal concern has lessened, deliverability concerns have increased. ISPs are blocking more and more e-mail, and many requested marketing communications to opt-in names are being discarded as spam. Whether internally or externally, track if your e-mail reaches your customers as intended, and work with your service bureau, ISPs and copywriters to increase the odds that your e-mails are delivered.