How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

Conclusion

For legitimate e-mail marketers, Can Spam offers welcome relief from much of the legal risk during the last few years. However, in the long run, legitimate e-mailers should hold themselves to much higher standards than Can Spam requires. Indeed, best practices dictate sending mail only to 100-percent, opt-in housefile names.