How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

E-mail Service Bureaus

Given the complexity of today’s e-mail issues, you probably want to simplify your marketing by using an e-mail service bureau. Should you use an external vendor to send campaigns or handle e-mail in-house?

To be sure, the decision process can be complicated. Smaller marketers with e-mail files of less than 100,000 names often use basic off-the-shelf tools and send e-mail themselves. Because of smaller quantities, slower mailing velocities and modest marketing budgets, internal solutions make sense for smaller mailers.