How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

4. Ensure your e-mails don’t resemble spam. To avoid tripping front-end or back-end filters, avoid spam-like copy in your headline and e-mail body copy. Words such as “free,” “money” and “Viagra,” and using excessive or irregular punctuation generally are considered tipoffs to spam. To review recently sent spam from across the Internet, check out http://groups.google.com/groups?as_ugroup=news.admin.net-abuse.sightings