Develop Responsible E-mail Campaigns

The Can Spam Act and You

In December, President Bush signed the legislation known as “Controlling the Assault of Non-Solicited Pornography and Market-ing Act of 2003” or Can Spam. The law, which went into effect Jan. 1, prohibits:

- false e-mail headers,

- deceptive subject lines,

- harvesting e-mail addresses via automatic or improper means (e.g., e-mail addresses listed on Web sites, “dictionary attacks”), and