How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

1. Determine how much of your mail gets delivered. Review your deliverability tracking with your e-mail vendor, or establish a tracking program in-house. Establish seed accounts at the major ISPs to determine if your mail reaches those inboxes. Install popular spam-blocking software on these seed accounts to determine if common spam-detectors route your campaigns to the trash.