How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

2. Communicate with the ISPs. All of the major e-mail service bureaus, and even some larger mailers themselves, develop direct relationships with technical liaisons within the large ISPs. These relationships are essential to high-volume mailers. Of course, the personal approach is difficult for smaller catalogers who execute their e-mail campaigns in-house. Knowing whom to call at each ISP, getting through to that person, and being trusted by him or her can take considerable time and effort on your part.