How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

Most of the seeds should be in the AOL, MSN and Yahoo! domains. The list also should include some seeds behind corporate firewalls, and in the .org, .gov and .edu top-level domains.

Obtaining, mailing and monitoring seeds can be inconvenient and laborious. While traditional postal mail-monitoring firms are planning to offer e-mail deliverability tracking, currently there are no established stand-alone vendors providing such a service. So you must develop e-mail decoy programs internally, or rely on your e-mail service bureau for seed tracking.