Develop Responsible E-mail Campaigns

In earlier times, ISPs provided bounce messages to mailers when filters tripped. Today, ISPs route the suspect mail into bulk folders or discard it outright without offering feedback to the mailer.

Following are three methods to determine if your e-mails are reaching your customers:

1. Seed accounts. E-mail seed accounts are the online equivalent of postal mail decoys. Catalogers add a handful of e-mail addresses they control to each campaign. The seeds are sent randomly throughout the mailing, and the mailer monitors these accounts to determine if the message makes it to the inbox.