How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

Imagine your frustration, then, when large portions of your campaigns routinely are discarded as spam by software filters running on ISPs and your customers’ computers. If you aren’t a spammer, why aren’t your campaigns getting delivered?

This deliverability conundrum vexes all legitimate e-mail marketers. A recent Jupiter Research study found deliverability to be the top concern of e-mail marketers, with 31 percent of those surveyed citing ISP blacklists and corporate filters as their greatest worry. In contrast, only 8 percent of marketers surveyed cited anti-spam legislation as their biggest concern.