How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

Get Delivered, or How to Avoid ISP Filters

Consider this scenario: You work for a catalog that follows best practices for e-mail marketing. Your e-mail list is 100-percent opt-in. Your marketing messages are never deceptive. All of your messages include clear opt-out instructions, and opt-out requests are honored promptly. Your customers asked you to send them e-mails, because they find your messages interesting, and at appropriate intervals you send them the information they asked to receive. In short, you consider yourself a “white-hat” e-mail marketer — the antithesis of a spammer.