How to comply with the Can Spam Act, as well as adopt best practices.

By Alan Rimm-kaufman

Few catalogers would dispute that e-mail marketing is one of the most cost-effective methods for communicating with customers. And in this day and age, it’s also one of the most hotly contested. Indeed, the e-mail channel is fraught with legal, technical and marketing challenges.

This article provides suggestions for keeping your e-mail program legal and ethical, and it offers tips on increasing the chances that your e-mails make it to your customers.