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Also consider comparing multiple products of your own when similar items are of varying price, quality or level. In this case, consider comparison charts. The Nautilus catalog, for instance, has used a chart to show its many models of stepping equipment in an instant-read comparison. It takes the reader from “Should I buy this equipment from Nautilus?” to “Which one is right for me?” — which naturally is a huge step.
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- Companies:
- Lenser
- Smith+Noble
Carol Worthington-levy
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