Compared to … What???

Consider how you’d show your own products if you were demonstrating them in person. Be imaginative by setting up a dialogue with someone to practice how you’d sell comparison advertising if you were selling face to face. Consider these possibilities:
• For selling something like a collectible, try a close-up shot exposing the quality of a competing collectible vs. yours to show finish and detail;
• For a wig, show a hand holding the wig to the light to prove how lightweight and comfortable the “cap” of the wig is; and
• For a technical product, consider bar charts to demonstrate how your product is more accurate than the competition’s.