How Companies Can Engage With Email Marketing

Creating Engaging Content
Engaging content starts with the subject line, which should be snappy and grab the reader's attention without being misleading or hyperbolic. Many consumers will decide whether to open a message, delete it or even mark it as spam based on the subject line alone.

In order to truly engage with your audience, your email body should be as personalized and conversational as possible. No one wants to feel like they're being targeted by an automatic process, even if it's obvious that they're not receiving a one-to-one communication from the CEO of your company. Personalization can be as simple as addressing the recipient by name or including other relevant data. A veterinarian's practice, for example, could mention the name of the recipient's pets as well.